For all the gloom ‘n’ doom stories on newspapers, the reader still trusts us, much more so than any other media, according to a survey by the US Readership Institute.
The public’s trust encompasses several aspects, which are all primordial in its judgment of media
“1. I trust it to tell the truth
2. The newspaper offers a variety of different perspectives
3. It is very professional
4. It is unbiased in its reporting
5. This newspaper does a good job with follow up stories
6. You don’t have to worry about accuracy with this newspaper”
Read more here: Newspapers are trusted, use your asset







