Archive for April 15th, 2007

Indian media hotter than IT and automobiles?

15 April 2007

Indian media grew at the rate of 20 per cent in 2006. And, according to a new report of the department of labour, the Indian media industry will grow at an average of 18 per cent year on year, with an employment growth rate of 27 per cent. By 2013, it will provide more jobs than the IT-ITES and automobile industries.

Read the original article: Media industry turns hot job market

You—yes, you—are the centre of our universe

15 April 2007

Magazines, newspapers, television channels, not to speak of the internet, are full of  “You”.  Ten ways to help you get a bod like Angelina Jolie. Stocks you should avoid in the new year. What you can do to stop global warming. How it affects you. YouTube. Your call is important to us. Your country needs you. It’s all you, you, you.

But it’s all poppycock, says the always readable Christopher Hitchens.

 It reminds me of the exasperation I used to feel, years ago, when one could be accused of regarding others as “sex objects.” Well, one can only really be a proper “subject” to oneself. A sentence that begins with I will be highly solipsistic if it ends only with me, and if the subject is sexual, then the object of the sentence will be an object. Would people rather be called “sex subjects”? (A good question for another time, perhaps.) Or “sex predicates”? Let us not go there.

Read the full story here: The You Decade

Coca-Cola harps on the great Indian gas trick

15 April 2007

For a company of its size, vintage and pedigree, Coca-Cola’s advertising in India (like that of AirTel) has been positively pathetic since day one. But its new commercial, shot by Rajeev Menon, is distinctly, even if disgustingly and disagreeably, Indian.

Centred around a bottle of Coke that goes missing on a train while it is traversing through a tunnel, the ad elevates poor etiquette into the great social unifier. Hearing one belch in public gives many the heebie-jeebies; to see a whole bogie revel in the collective oral gas released by all, is, well, yucky.

Nevertheless, the sight of “communal belching” (because “sabka thanda ek“) on national television is interesting. In that it asks if our sophistication about what is a natural biological reaction of drinking an aerated drink is not just a mere put-on, if not completely un-Indian.

The commercial is interesting for one other reason. The Hindi version features the man all Bollywood seems to think will be the first Indian actor to win an Oscar, Aamir Khan as the train attendant. And the Tamil version stars the national award winning actor Vikram.

Who’s the better actor on the evidence of the ad? You make the pick.

Cross-posted on churumuri

In print, only your mom reads your byline…

15 April 2007

Indian media houses, especially print organisations, are still to get used to focus groups, surveys, interactions, etc, as a means of making our journalism more engaging and relevant to the reader. In Britain, The Daily Telegraph  recently invited some bloggers and readers to come and meet the journalists, and Ben Fenton writes he now realises what he has been missing.

“As print reporters, we always joke that the only people who read our bylines are ourselves and our mums. But when you blog, you know that some people click on your copy because they recognise in your name or picture someone whose opinions (and expression of them) has some small degree of interest for them.”

Read the full article: Establishing a rapport

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