Archive for June 22nd, 2007

‘It didn’t work for us. But maybe it will for you’

22 June 2007

“Experiential Journalism” is a word that trips off many editorial and managerial tongues these days. Instead of just saying how things work, show the reader/ viewer/ listener what it does, and he or she will be infinitely more interested in your output.

A Fuji TV journalist in Japan did just that yesterday to show how an emergency device works. You can see what happened on this YouTube video, but let’s just say she had only one functional hip after providing a “360-degree experience” for her audience.

Read My Bips: ‘Our miseries sell newspapers’

22 June 2007

“I’ve purposely ignored all the speculations about my relationship with John Abraham all this while. Too paraphrase George Bernard Shaw, reports of its demise are vastly exaggerated. I have avoided commenting on this, despite a variety of insulting, ridiculous and downright laughable suggestions.

“If the media is to be believed, John apparently has no consistent taste in women, so he chases every woman that the media finds available. If half of their insecurities for me were true, I would be a nervous wreck. I’m also aware that our continued togetherness doesn’t sell newspapers. Our real and imagined miseries do.”

A few words from Bipasha (“Bips“) Basu—and then some more—on her “supposed miseries” from her official website.

Full disclosure: The reporters, editors, and production staff of sans serif realise there is nothing new in what Bips is saying, but  our response team insists we should run this item to see if her miseries helps sell websites, too.

All the questions you didn’t know who to ask

22 June 2007

What is news?

How is the digital age influencing newspapers?

Can free papers be quality newspapers?

Will a freebie a day keep other papers at bay?

What print can learn from web design?

How should newsrooms be designed for the digital age?

Questions (and answers) from the 14th World Editors’ Forum.

And which part of Africa do you come from?

22 June 2007

There are special issues of magazines, and then there are special issues of magazines. But has any recent special issue of any magazine, anywhere, been as ambitious, as big, and as compelling as the Vanity Fair special section on Africa?

Having U2’s Bono as a guest editor may be a small concession to celebritydom, but the fact that a mainstream magazine has the courage to devote page after page, and many thousand dollars, on such a seemingly “boring” topic is a tribute to the magazine’s vision.

Among the many features it runs is one on how DNA research confirms that every human on earth has African origins. Including, of course, VF editor Graydon Carter (map above), whose “maternal ancestors were part of the second wave of migration out of Africa and into the Middle East, some 45,000 or 50,000 years ago. Perhaps 10,000 years ago, the members of this group were among the first agriculturalists in the Middle East’s Fertile Crescent. As the population grew, Carter’s ancestors branched out in several directions, with his dominant ancestral strain coming from northeastern Europe.”

Read the full section here:  The Africa Issue

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