Even Britain’s serious newspapers give out CDs and DVDs to boost circulation. India’s magazines dangle everything from watches to suitcases to cars to add numbers. One Bombay newspaper even sent out alphonso mangoes in a plastic bag in the early 1990s.
So is a girlie magazine crossing the lakshman rekha in wooing readers by offering a breast enhancement for their girlfriends?
The Australian edition of the lad mag, Zoo Weekly, has offered its readers A$10,000 (Rs 5 lakh). It’s a cash prize for “a boob job for your girlfriend.” And as was to be expected, it has set off a tsunami in the C-cup.
The Monopolies and Restrictive Trade Practices Commission (MRTPC) in India used to have a ceiling on the kind of gifts newspapers and magazines could offer to attract readers. Hopefully, Zoo Weekly is bound by a similar upper limit.
Obviously, it is a sales gimmick that is right up its readers’ valley, in a manner of speaking, but surely there is a health issue somewhere in here?
Read the full story here: Magazine offers boob job, sparks ire
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