‘How to get from B to A: Great minds like a think’

23 September 2007

CHICAGO: The rise and rise of The Economist in the United States is something media analysts can’t stop speaking about. But the unapologetically elitist tone of its advertising is also a fine lesson in wordplay and branding. This one, on top of a cab near Union Station in Chicago, is a good example of both.

Also read: More reasons to read The Economist

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