SWATHI SHIVANAND in The Hindu:
“Most event organisers do not understand what interests journalists. So you have random speakers, deemed “unimportant” in journalist lingo, talking hours together while the impatient journalists wait for that the one key speaker who will give them the day’s news. Anyway, the point is not many outside the field understand this.
“Not the impressive N.S. Ramaswamy, former Director of the Indian Institute of Management, though.
“Displaying a keen “news sense,” Prof. Ramaswamy narrated an incident about the time he was invited to speak at a seminar on urban development: “I told the organisers to invite a Minister because no one will listen to me and the media will not cover it. They went to the Minister who told them that he knows only rural affairs and not urban affairs. I suggested then that he could be asked to speak on rural aspects of urban development.” That would make interesting copy indeed.”
