Archive for December 13th, 2007

Memo: from the new Citigroup CEO’s father

13 December 2007

Indian-born Vikram Pandit has become the chief executive officer of the world’s largest bank, Citigroup, trouncing former Pakistan prime minister Shaukat Aziz.

Smitha Nair of the Indian Express went to meet the new CEO’s father, Shankar Pandit, who lives in New Bombay. His advice?

“Do not write too much. Just tell them that he is a good boy.”

Read the full article here

‘Problem’s in the newsroom, not the newspaper’

13 December 2007

Mr Magazine” Professor Samir Husni of the University of Mississippi:

“A paper (notice that I did not use newspaper) must be that, a paper that offers unique journalism that will have that profound impact on the lives of its readers whether political, culture, financial, or even entertainment and lifestyle. Profound is the key for a successful journalism paper in this century and beyond.

“The fun thing about the aforementioned is that it is not new. The necessity of journalism is as important today as it has ever been. The only change is in the way journalism is delivered. The paper technology is great for some journalism and the web technology is great for some other journalism. The key is to change and adapt.

“Change must come from the inside, inside the newsroom, otherwise, newspapers will be committing mass suicide in this country and their numbers will continue to drop. If your newspaper is not necessary and sufficient you can start counting the days to the grave, and if you are still talking about the need to change, it is not too late.”

Read the full article: The problem is in the newsroom, not the newspaper

The greatest advertising guru of all time?

13 December 2007

Lawyer to some; leader to others. Beacon to some; bugbear to others. He was many things to many people. Apostle of peace and non-violence, and father of the nation, Mohandas Karamchand Gandhi was also a triumph of branding. As Sarojini Naidu famously said, it took a lot of money to keep Gandhi poor.

On media circus, Tom Tom writes:

“The truth is he wasn’t just some sappy dude who sat around all day smiling. He was a sharp lawyer who had a mind for smart communication. He was non-violent, but not passive. He devastated an empire by taking residence in people’s minds.

“He knew how the media worked and how to get attention. He spread his message by causing peaceful civil disobedience that got talked about in international press and word of mouth. That’s the power of a story worth discussing.

“His famous salt march was done explicitly to get noticed. He made a small batch of salt, which was illegal for him to do under British rule. The salt he made wasn’t worth much, but the press couldn’t help but write about his defiance.”

Was he, all things considered, also the greatest advertising guru of his time, and ours? A man who preceded image consultants, brand managers, public relations?

Read the full article: What Gandhi can teach us about advertising

Photo illustration: courtesy Media Circus

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