He sends out press releases for SummerSleds which work on grass and for Litecubes which glow in the dark. His most latest release is for Fish n’ Flush (in picture), a toilet fish tank designed to turn your bathroom into the most-talked-about room of the house. And, as if all that was surprising enough, his name is Todd Brabender.
All of 41 years of age and a former media person himself, Brabender is the kind of PR guy journalists hate to love—but love nevertheless. An old-fashioned press agent with newfangled powers.
“It’s all Todd, generating PR for us,” says David Parrish of AquaOne Technologies Inc., in Orange County, Calif. AquaOne designs leak-control hardware and uses a clear-plastic showroom toilet tank to display it. “We were standing around one day,” Parrish recalls, “and I said, ‘Wouldn’t it be fun if we had fish in it and you flushed it and the fish didn’t go down?’”
Read the full story: Are your clients happy now, Mr Brabender?