Change when you are on top, not at the bottom

28 January 2008

La Vanguardia, the leading quality newspaper in Spain, has had a fine year after it “changed without changing.”

In 2006, Innovation International Media made several recommendations on how to go about the change. Juan Antonio Giner, the founder-director of Innovation, lists the lessons learned from the exercise.

1) Change when you are a leader

2) Don’t rush

3) Lead the change from the top

4) Involve all your staff

6) Don’t change what doesn’t need to be changed

8) Devote more space to new issues

9) Go full colour, but don’t make the paper look like a comic

12, 13, 14) Improve and expand your infographics, foreign news, columns,

16) Don’t downgrade your content

18) Fight for your city

19) Improve the reporting, reporting, reporting, and editing, editing, editing of your newspaper

Read the full article: Good news from La Vanguardia

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 7,524 other followers

%d bloggers like this: