Archive for April 18th, 2008

Is anything OK if it can fetch a few dollars?

18 April 2008

The Indian Premier League, the marriage between two of India’s greatest fixations, cricket and cinema, will be consummated at 8 pm in Bangalore today. On test is not just the durability of the shotgun wedding but the limits to which the shortest version of the game can be monetised by big business.

There are eight teams in the fray, and in what can only be read as yet another sign of the complete breakdown of the wall between church and state, the IBN network—comprising CNN-IBN, IBN7, IBN Lokmat, and cricketnext.com—has tied up with the Calcutta Knight Riders.

Can an independent news provider really tie up with one team, even if it is only for contests, puff interviews, and such like, without attracting charges of partisanship? Or is it OK because it is a game really?

For the record, the Deccan Chronicle group owns the Hyderabad franchise of the IPL.

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