The ads say it’s going to be smrtr and smplr. Bttr?

Like the proverbial wolf, “Deccan Chronicle is coming”, “Deccan Chronicle is coming” has been the cry in media circles in Bangalore for at least three years now. Well, this time it is coming for sure, and hoardings have sprung up across town promising a smarter, simpler paper aimed at the SMS generation.

Less Words? Shouldn’t that be Fewer Words?

Photograph: Karnataka Photo News

Also read: Neena Gopal to edit Deccan Chronicle in Bangalore

Tags: Churumuri, Sans Serif, Deccan Chronicle