Obscenity ain’t in the eyes of the publisher

30 April 2008

This promotional advertisement—showing the top half of a woman with a ten-pence coin covering each of her breasts—released by Rupert Murdoch‘s Sun newspaper has been ruled as not offensive or pornographic by the Advertising Standards Authority (ASA) in Britain.

Objections related to women being portrayed as sexual objects, the ads appearing on buses where children could view them, and also that the image was pornographic.

But the ASA ruled that the Ten Pence Bikinis ad, “whilst distasteful to some, was not overtly sexual in nature and the amount of flesh revealed was no different to that in a bikini ad and could not reasonably be argued to be pornographic or likely to cause serious or widespread offence.”

Photograph: courtesy The Independent, London

Also view: The most offensive ads of 2007

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