#4: Insert a pair of scissors into foetus’s skull

Contract Advertising’s newspaper advertisement against female foeticide which won the gold at the Cannes Lions 2008 in the public awareness category. The ad was created for the NGO, Aadhar.

Executive Creative Director: Ravi Deshpande
Creative Director: Raghu Bhat/Manish Bhatt
Copywriter: Anshumani Khanna
Art Director: Manan Mistry/Vimal Singh
Typographer: Manan Mistry

Link courtesy Anamika

Crossposted on churumuri