Archive for July 11th, 2008

Give them what they want, even if it’s rubbish?

11 July 2008

T.C.A. Srinivasa-Raghavan in Business Standard:

“The media business is the only one where, in the standard demand function comprising price, quality and taste, the last-mentioned plays the dominent role (after price which is, of course, always important).

“If consumer taste is predisposed towards rotten quality, should what constitutes good quality be re-examined? This, I think, is the central problem confronting the Indian media, where consumer preferences point, in the limit, only to the production of rubbish.”

Read the full column: The economics of bad media

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