Archive for August 19th, 2008

‘More isn’t merrier for the thoughtful reader’

19 August 2008

Kiran Mazumdar-Shaw, chairman and managing director, Biocon, on the entry of new newspapers to Bangalore, in Mint:

“There is no point in having newspaper after newspaper coming. What’s your differentiator? People in the advertising business look forward to more papers as it gets them wider reach and better rates. But, for the reader, all papers are offering the same thing. As someone who enjoys well-written and thoughtful articles, I’m pained to see the deterioration in the quality of writing and reporting.”

Read the full article: Bangalore set to be the next big battleground

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