‘More isn’t merrier for the thoughtful reader’

19 August 2008

Kiran Mazumdar-Shaw, chairman and managing director, Biocon, on the entry of new newspapers to Bangalore, in Mint:

“There is no point in having newspaper after newspaper coming. What’s your differentiator? People in the advertising business look forward to more papers as it gets them wider reach and better rates. But, for the reader, all papers are offering the same thing. As someone who enjoys well-written and thoughtful articles, I’m pained to see the deterioration in the quality of writing and reporting.”

Read the full article: Bangalore set to be the next big battleground

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One Response to “‘More isn’t merrier for the thoughtful reader’”

  1. Mathihalli Madan Mohan Says:

    Kiran Majumdar Shaw is right in her assessment. She has articulated the inner feelings of most of the conscientious readers of the news papers.
    What is the point in having many papers , when the same news, in the same form is repeated all over. What one newspaper publishes is that the other would do. The press notes, the press hand outs are repeated all over. What then is the fun in having many newspapers, for which we are made to pay.
    Why not have one common newspaper, which publishes all the trash that goes on in the name of news.


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