Archive for January 8th, 2009

How come media did not spot Satyam fraud?

8 January 2009

A requiem for Indian business journalism, in the delightfully breathless style of Juan Antonio Giner, founder-director, Innovation International Media:

‘Satyam’, meaning truth.

India’s fourth largest software services provider. The darling of Hyderabad.

An outsourcing company with 53,000 employees that serviced 185 of the Fortune 500 companies in 66 countries.

A company which now says 50.4 billion rupees of the 53.6 billion rupees in cash and bank loans that it listed in assets for its second quarter, which ended in September, were nonexistent.

India’s biggest corporate fraud ever.

Hell, India’s biggest fraud ever: customers, clients, shareholders, employees, families down in the dumps.

India’s Enron.

We have heard all the big questions being asked. So far.

How come the analysts did not know?

How come the auditors did not know?

How come the regulators did not know?

How come the directors did not know?

How come the bankers did not know?

Yes. But where is the other question?

How come the media did not know?

Yes.

How come the English newspapers did not know?

# Not Deccan Chronicle, not The Hindu, not The New Indian Express, not The Times of India.

# Not The Economic Times, not Business Line, not Financial Chronicle, not Business Standard, not Financial Express.

How come the foreign newspapers did not know?

# Not New York Times, not Wall Street Journal, not Financial Times.

How come the Telugu dailies did not know?

# Not Eenadu, not Andhra Jyoti, not Andhra Prabha, not Saakshi.

How come the general interest magazines did not know?

# Not India Today, not Outlook, not The Week.

How come the business magazines did not know?

# Not Business Today, not Business World, not Outlook Business.

How come the English news channels did not know?

# Not NDTV, not CNN-IBN, not Times Now, not Doordarshan News.

How come the business channels did not know?

# Not CNBC, not NDTV Profit, not UTVi.

How come the Telugu channels did not know?

# Not ETV, not Maa TV, not TV9, not TV5, not Doordarshan

So many media vehicles, but so little light on the infotech highway yet so much noise.

But who is asking the questions?

Is journalism that doesn’t shed light journalism?

Or puff?

Or PR?

Or Advertising?

Also read: Is this what they really teach at Harvard Business School?

Is Satyam alone in creative accounting scam?

New Year card Ramalinga Raju did not respond to

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