Archive for May 25th, 2009

Do papers, magazines have nothing to claim?

25 May 2009

star (2)

NDTV-24x7ADVT I B N-ADVT

The political winners and losers of the Indian elections are, respectively, exulting and sulking. But the dust is still to settle over who won the air waves and grabbed the most eyeballs.

Rupert Murdoch-owned Star has jumped into the fray claiming that its network of Hindi, Bangla and Marathi channels was number one on counting day. NDTV 24×7′s print advertisement extolling its predominance is based on a  survey of 12,407 people while the station’s website makes similar claims on a sample size of 5,240. CNN-IBN, meanwhile, uses TAM ratings to crown itself No.1.

Tellingly silent in this war of claims and counter-claims are print publications—newspapers and magazines.

Also read: Never let facts come in the good story

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