Archive for July 11th, 2009

Yet another paper redesigned by Mario Garcia

11 July 2009

ht

India’s second-largest English language daily newspaper, the 85-year-old Hindustan Times, has a new look from today, with new fonts, new layouts and a new masthead.

The new design, by Mario Garcia, is “benchmarked to the best international standards”, writes editor-in-chief Sanjoy Narayan in his introductory note.

“You’re holding the future in your hands,” Narayan writes.

A wraparound flanking the new paper carries a full-page advertisement for the new paper.

“It’s time newspapers stopped being confusing and boring. Stopped talking about things that don’t matter.

“It is time newspapers started highlighting real issues. Started making better sense of the world for me.

“It is time newspapers reflected the changing times. Got me excited. Got me engaged. Got me hooked.

“It is time.”

Garcia’s design supplants the one created by Michael Keegan, the Washington Post designer, who did two separate redesigns for the main paper over the last 10 years, writes former editor Vir Sanghvi, now the paper’s advisory editorial director.

Also read: Finally, a redesign not done by Mario Garcia

Follow

Get every new post delivered to your Inbox.

Join 7,699 other followers

%d bloggers like this: