Less is better for the new, redesigned rediff.com

15 July 2009

India’s pioneering news, views and e-commerce portal, rediff.com, has unveiled a brand-new, minimalist home page that is a far removed from its earlier “busy” homepage (screenshot below), and is almost a replica of the beta version of its world homepage.

The NASDAQ-listed site, founded in 1996 by adman and entrepreneur Ajit Balakrishnan, is edited by Nikhil Lakshman, the former editor of The Sunday Observer, The Indian Post, Mid-Day and Sunday Mid-Day, and a top editor at The Illustrated Weekly of India.

Rediff also publishes the New York weekly newspaper, India Abroad.

Also read: ‘Indian journalists take themselves too seriously’

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5 Responses to “Less is better for the new, redesigned rediff.com”


  1. [...] the great san serif blog) var linkwithin_site_id = 38143; (function () { var elem = document.createElement('script'); [...]

  2. ghz Says:

    Hi, Thanks for your write up here.
    The screenshot of the new home page for rediff.com is incorrect, please update your screenshot to with the latest.

    Hope you will be able to do the needful at the earliest.

    Thank you.

  3. Goldstar Says:

    “News, Movies, CRICKET, Business” are the tabs in Rediff.com now !! Click on “CRICKET” and you get news about Massa and Eto and Terry !!!

    What a fundamental BLUNDER by Rediff editors/designers .


  4. For the rediff, Sports=Cricket! Don’t know what they had in mind when they renamed sports section.


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