Indian media advertisements are largely anonymous. When a newspaper touts its circulation or a television station toots its own horn, or a staffer wins any of the many awards, the ads are mostly built around the organisations.
If there has to be a face, it is usually of the founder or promoter or some pumped-up manager. Rarely that of a journalist.
Tehelka, the webzine turned weekly offline magazine, makes a small but welcome change by putting a face to its latest achievement, the Karpoor Chandra Kulish international award bestowed on its news and investigations editor, Harinder Baweja, for her reporting from Muridke, the headquarters of the Lashkar-e-Toiba, shortly after the 26/11 seige of Bombay.