Archive for December 10th, 2009

Everybody loves a good car, not a good filter

10 December 2009

The announcement of the launch of Tata Nano, the small car produced by the Tatas, saw the media falling over itself heralding the arrival of the “People’s Car”.

The fact that the car was priced at Rs 100,000 was enough to result in long front-page stories; glowing feature articles on Indian engineering and enterprise; breathless test drives; and fawning editorials and interviews with the man behind the car, Ratan Tata.

So, how does the same media treat the launch of Tata Swach, the water filter/ purifier that is priced at Rs 749 and Rs 999, and in a country like India is likely to reach more people and change more lives, and launched by the same man.

In alphabetical order:

AFP (news agency): 540 words

Associated Press:  772 words

BBC: 245 words

Business Standard: 381 words

DNA: 308 words

Press Trust of India: 477 words

Economic Times: 400 words

Indian Express: 415 words

Hindu Businessline: 461 words

Hindustan Times: 162 words on the filter, 333 words of an interview

The Times of India: 202 words

Copenhagen, anybody?

Carbon intensity?

Photograph: courtesy Paul Noronha/ The Hindu Businessline

Also read: And Ratan Tata sang, PR kiya tho darna kya?

If we can get a car for Rs 1 lakh, why can’t we…?

There’s nothing lost if the Nano isn’t produced

‘What Henry Ford did then, Ratan Tata has now’

Can India survive the Nano?

Tata, turtles and corporate social responsibility

CHURUMURI POLL: Should Tatas scrap the Nano?

Follow

Get every new post delivered to your Inbox.

Join 7,220 other followers

%d bloggers like this: