‘Only the weather section is not sold these days’

16 December 2009

A barely disguised front-page ad in today’s Daily News & Analysis (DNA), the joint venture between Zee News and Dainik Bhaskar, on the “paid news” syndrome that has gained enormous traction in recent weeks.

The Hindu exposed the discrepancy between the Maharashtra chief minister’s ad expenditure and news coverage; The Indian Express did a two-part series on the institutional transgressions; and Outlook* has a cover story.

* Disclosures apply

Also read: Pyramid Saimira, Tatva & Times Private Treaties

Times Private Treaties gets a very public airing

SUCHETA DALAL: Forget the news, you can’t believe the ads either

Does he who pays the piper call the tune?

SALIL TRIPATHI: The first casualty of a cosy deal is credibility

Selling the soul? Or sustaining the business?

PAUL BECKETT: Indian media holding Indian democracy ransom

Does he who pays the piper call the tune?

PRATAP BHANU MEHTA: ‘Indian media in deeply murky ethical territory’

The scoreline: Different strokes for different folks

A package deal that’s well worth a second look

ADITYA NIGAM: ‘Editors, senior journalists must declare assets’

The brave last words of Prabhash Joshi

About these ads

3 Responses to “‘Only the weather section is not sold these days’”

  1. Goa Journo Says:

    The DNA ad is complete bullshit. In Goa DNA is looking for journalists who can also bring ads. Interviewees were clearly told that they would be given advertisement targets to achieve every quarter.

    I am sure DNA under Subash Chandra wants to implement this practice in other cities as well.

  2. dhurdhur Says:

    Over the years, there has been a steady erosion in quality of journalism in our country. With technology, our new generation torch bearers have little regard for either ethics or relationships. I was shocked to hear a journalist talking to a public relations guy in the tone of a space marketing person. What a pity!!!

  3. Manish Chandak Says:

    I think we should encourage DNA at least for talking about “paid news” syndrome. Others are meekly following the leader (i.e. TOI).


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