The latest advertising campaign of the newsweekly The Week targetting Outlook*.
The Cochin-based Week is a member of the Audit Bureau of Circulations (ABC), while the Delhi-based Outlook along with market leader India Today are not. So The Week used figures filed by Outlook before the registrar of newspapers (RNI) for the ammunition for the ad.
* Disclosures apply
Also read: The Week journalists win IPI, ICRC awards