It’s all happening in the newsmagazine space

17 February 2010

The latest advertising campaign of the newsweekly The Week targetting Outlook*.

The Cochin-based Week is a member of the Audit Bureau of Circulations (ABC), while the Delhi-based Outlook along with market leader India Today are not. So The Week used figures filed by Outlook before the registrar of newspapers (RNI) for the ammunition for the ad.

* Disclosures apply

Also read: The Week journalists win IPI, ICRC awards

Everybody knows what GIEM is, who TGI is

About these ads

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