Archive for May 19th, 2010

China wants to be a media tiger, too. India?

19 May 2010

The American newsmagazine Newsweek is up for sale.

C. Raja Mohan, the strategic affairs editor of The Indian Express, writes that Chinese academics are salivating over the prospect of picking it up as part of the grand media strategy the Middle Kingdom seems to have embarked upon.

Writes Raja Mohan:

Bi Yantao, director of the communications research centre at Hainan University laid out the case for China buying the American journal. He declares that China has the talent to run Newsweek on a thoroughly professional basis and make it profitable once again.

“Prof. Bi argues that “One can’t learn to swim on land. If China is going to improve its international influence, it needs to jump into the media pool.” Only by operating news outlets in foreign countries and reporting international affairs from a Chinese perspective can China master the battle of world opinion,” he concluded.”

How come Indian media majors and investors, flush with cash and entertaining visions of India as a superpower, aren’t interested in Newsweek as a property?

Or are they?

Image: courtesy The Indian Express

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