Archive for September 27th, 2010

Fortune India and Forbes India in numbers

27 September 2010

Much anticipated and much delayed, Fortune, the business magazine from the Time Inc stable, has finally made its India debut, in collaboration with Aveek Sarkar‘s Ananda Bazaar Patrika (ABP) group, 16 months after the launch of the Indian edition of Forbes in collaboration with Raghav Bahl‘s Network 18 group.

# Forbes India periodicity: fortnightly

Fortune India periodicity: monthly

# Forbes launch cover price: Rs 50 (raised to Rs 100)

Fortune launch cover price: Rs 100

# Forbes inaugural subscription price: Rs 950 (26 issues)

Fortune inaugural subscription price: Rs 800 (12 issues)

# Total pages in Forbes launch issue: 122

Total pages in Fortune launch issue: 192

# No. of names in Forbes launch issue masthead: 43

No. of names in Fortune launch issue masthead: 20

# No. of articles in Forbes launch issue: 30 (+ regulars)

No. of articles in Fortune launch issue: 25 (+ regulars)

# No. of ads in Forbes launch issue: 25

No. of ads in Fortune launch issue: 61

# No. of gatefold ads in Forbes launch issue: 0

No. of gatefold ads in Fortune launch issue: 2

# Forbes India: launched by Steve Forbes, editor-in-chief, Forbes

Fortune India: launched by B. Muthuraman of Tata Steel and Ravi Kant of Tata Motors

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# Forbes launch issue cover story: Lakshmi Mittal

Fortune launch issue cover story: India Inc’s international workforce

# Firang gyan in Forbes launch issue: Steve Forbes

Firang gyan in Fortune launch issue: Andy Serwer, managing editor, Fortune

# India peg in Forbes launch issue: Lakshmi Mittal, Vijay Mallya (UB), Tulsi Tanti (Suzlon)

India peg in Fortune launch issue: Jawaharlal Nehru article from 1942 Forbes, Naresh Trehan (Medanta), Pramit Jhaveri (Citibank India CEO)

# Forbes India shit-I-didn’t-know-that story: Suzlon’s wind energy plans become a nightmare, debts and losses are Mallya’s new companions

Fortune India shit-I-didn’t-kn0w-that story: Bill Gates‘ favourite teacher’s father was born in Bengal, Wal-Mart will soon have $500 billion in sales

# Forbes India Freudian slip: “Indians can’t work, Chinese can’t think”

Fortune India Freudian slip: Will Brazil overtake India?

# Forbes India editorial mission statement: “We will strive to convince you of a point of view with hard evidence, logic and clear reasoning. But at the same time, we will have an attitude, an edge, and strive to be conversaional like someone on a bar stool telling you a story. We’ll also be fun to read. Companies may be a shade dull—but their managers almost never are. That’s why we will tell our stories through people… It’s not just words alone. Our design—images, graphics, and illustrations—will work in tandem with our stories to create a contemporary business magazine.” (Indrajit Gupta, editor)

Fortune India editorial mission statement: “As we bring you the stories that matter from around the world, through meticulous reporage, deftly edited to ensure an effortless read, lavish pictures, and sophisticated design, we’ll always endeavour to make the magazine enjoyable. Indeed, to make you partners in the greatest journalistic assignment in history.” (D.N. Mukerjea, editor)

Ambani book review, a response and a riposte

27 September 2010

Its original avatar,The Polyester Prince, failed to see the light of day after injunctions were secured against its release in several cities.

Now, an updated version of Sydney Morning Herald journalist Hamish McDonald‘s book on the Ambanis has surprisingly hit the stands under a new title, Ambani & Sons.

Shantanu Guha-Ray, the business editor of Tehelka, reviewed the new version of the book in the September 18 issue.

The latest issue of the magazine carries a small interlude between author and reviewer.

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MEMORY LAPSES

Refer to Shantanu Guha Ray’s ‘Two Boys and Their Grand Fight’, 18 September. In the review of my book Mahabharata in Polyester, I was baffled to learn that I had once been a part-time anchor for a show in the now-defunct Business India television channel. Nothing else in Guha Ray’s comments surprised me. He might have mentioned that he had previously volunteered for the role of co-author of this book and had been turned down.

HAMISH MCDONALD, on email

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SHANTANU GUHA RAY replies: Business India television planned the Business India show for which McDonald was considered a part-anchor. He was brought in by Rita Manchanda. The show, with numerous re-adjustments, was eventually anchored by Saloni Puri. I produced the show. McDonald probably does not remember, it has been over a decade. He ignored me as a co-author. I am still reeling under that impact.

Also read: Why the Indian media doesn’t take on Ambanis

Sorry, brother, we got a few million $$$ wrong

Indian journalism is regularly second-rate

In the dosa joint where our ‘beloved father’ ate

How media hyped up the Reliance Power IPO

Anil sues Mukesh Ambani for New York Times profile

When games’ wealth ain’t for the Common Man

27 September 2010

Cartoon: courtesy E.P. Unny/ The Indian Express

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