the news. the views. the juice.
WHY IS THE BUSINESS MEDIA SILENT ON THIS GIGANTIC SCAM?
'SANS SERIF' IN 'THE NEW YORKER' MAGAZINE
CHURUMURI ON 'NEW YORK TIMES' READING LIST
'SANS SERIF' QUOTED IN 'BLOOMBERG VIEW'
'THE NEW YORK TIMES' ON JOURNALISM SCHOOLS IN INDIA
GOOGLE: INDIA TRANSPARENCY REPORT
THE BRITISH NEWSPAPER ARCHIVES FROM THE 18TH CENTURY
An item in ‘Delhi Confidential‘, the Monday gossip column of The Indian Express, on the Volkswagen Vento “talking ad” run by The Hindu and The Times of India last week.
Facsimile: courtesy The Indian Express
Also read: ‘Talking ads’ in The Hindu and The Times of India
Three reasons why the ToI-Volkswagen ad won’t work
When an advertisement becomes the news
This entry was posted on 28 September 2010 at 7:43 am and is filed under A bit of fun, Newspapers.
Tags: Air India, Churumuri, Sans Serif, The Hindu, The Indian Express, The Times of India, Vento, Volkswagen
29 September 2010 at 3:04 pm
Interesting comments. Out of the 22 lakh readers that the brand claims to have reached through the device, how many can actually buy a luxury sedan. I think one must credit the agency and that includes the media agency for aggressive selling. After all “thought leadership’ whatever that means can be a very seductive appeal!