How Coke and Colgate denied this man his due?

24 June 2011

The more things change, the more they remain the same—and nostalgia is no longer what it used to be.

Two-time, stop-gap prime minister Gulzari Lal Nanda‘s death in January 1998 didn’t get its due on the front pages of newspapers because, well, market forces had taken hold of the media in post-reforms India.

In a column in the Delhi tabloid Mail Today, the architect Gautam Bhatia writes:

“Some readers may have noticed that former prime minister Gulzari Lal Nanda’s death could not be covered because Colgate and Coke had both given full page ads that day.

“Editors went so far to request the Nanda family to postpone the death by a day, but Nanda, being an obstinate politician, carried on with his original plan; his death was a two-line obituary below an oversize Coke bottle.”

Nice story.

The bad news is Mahatma Gandhi‘s assassination in 1948 didn’t make it to the front pages of The Hindu either because “India’s national newspaper” only carried ads on page one in the heady days of pre-liberalisation India.

Plus ça change, plus c’est la même Coke?

Also read: What a newspaper editor told Mahatma Gandhi

Thus spake the editor-in-chief of the Harijan

About these ads

3 Responses to “How Coke and Colgate denied this man his due?”

  1. manoj bhardwaj Says:

    its very very bad , one company should know the meaning of person of such different type and position when he is the prime minister of the India, than company n media should have a sense of humour that money is not everything and we should not be selfish about us.

  2. Almas Says:

    Unbelievable!!! More coverage to ads ????? And here i cry over unnecessary news being extra coverage in the papers nowdays. . . .

  3. Sant Singh Says:

    Is this yet another “urban (media) legend” or does it have some real basis.

    I would have like to see some supporting evidence that can be corroborated or challenged.

    Till then lets withhold judgement.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 7,439 other followers

%d bloggers like this: