Coming soon: ‘Deccan Herald’ from New Delhi

24 August 2011

Bangalore’s oldest English newspaper, Deccan Herald, is launching an edition in New Delhi, making it the first South Indian publication to reach out to readers and advertisers in the North with a decidedly South Indian title.

There has been no formal announcement from the family-owned group yet, but the buzz is that the edition may take off as early as this December, to coincide with the 100th anniversary of New Delhi as the capital of India.

An advertisement in the Delhi edition of The Hindu makes DH‘s plans clear. The ad seeks a news editor, sub-editors, city and sports reporters, artists and photojournalists “for its edition in the national capital.”

The Madras-based Hindu has long printed an edition from Delhi, but “Hindu” is a generic name with wider appeal. And the Hyderabad-based Deccan Chronicle comes out in Delhi and other cities as The Asian Age.

The “Deccan” in DH‘s title presents an altogether different challenge in terms of acceptance, especially among non-Karnataka readers unaware of the brand, its values or its core strengths.

The 63-year-old Deccan Herald pondered the possibilities of editions in the southern States in the mid 1990s, but was pegged back by a fractious family fight among the three brothers who own the paper (K.N. Hari Kumar, K.N. Tilak Kumar and K.N. Shanth Kumar) and the concomitant success of the revamped Bangalore edition of The Times of India.

DH‘s northern foray in 2011 comes after a division of responsibilities in the family helped stave off the challenge thrown by new entrants Deccan Chronicle and DNA on its home turf, and retrieve some lost ground, although ToI is the leader in Bangalore by a long way.

Also read: How Deccan Herald welcomed the Republic of India

Finally, a redesign not done by Mario Garcia

A package deal that’s well worth a second look

About these ads

4 Responses to “Coming soon: ‘Deccan Herald’ from New Delhi”

  1. Raju Says:

    Better late than never , DECCAN HERALD SHOULD LAUNCH its long awaited edition in MADRAS followed by Hydrabad , Coimbatore , Cochin , Trivandrum , Vizag , etc and then in BOMBAY , CALCUTTA etc cities.

    Madras needs a very good english daily as the HINDU is losing its steam and unfortunately THE MAIL died [ unnatural death ] 3 decades ago . The Mail also should be revived .

  2. Sheena Desai Says:

    Tell me!

    The paper is trailing with its poor English and even worse editing in the South.

    Really has grandiose ideas of wasting money in the north!

    Who will want to read sensor instead of censor and the like in the DH?!!

    The bloopers in DH could fill an ocean!

  3. shauri Says:

    What ever it is, its good to hear that DH, Kannadiga’s pride is getting into national ground. All the best. Hope Delhi edition will be free of grammatical and spelling mistakes. All the best.

  4. S.Prakash Says:

    All the best. Hope the edition will be free from grammatical errors.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 7,443 other followers

%d bloggers like this: