Indira: 64 ads, 32 pages vs Patel: 9 ads, 3 pages

31 October 2011

PRITAM SENGUPTA writes from New Delhi: After the advertising blitzkrieg to mark Rajiv Gandhi‘s birth and death anniversaries, and the death anniversary of his grandfather Jawaharlal Nehru earlier this year, Union ministries and Congress-led State governments and departments have once again splurged heavily to mark Indira Gandhi‘s death anniversary today.

In the 12 newspapers surveyed, there are 64 advertisements of various sizes, amounting to approximately 31½ published pages to mark the assassination of the former prime minister on this day, 27 years ago.

In contrast, Vallabhbhai Patel, the late Union home minister, whose birth anniverary too falls on October 31, gets 9 advertisements in the same 12 newspapers, amounting to 3 published pages. While there are multiple advertisements for Indira Gandhi, no paper has more than one ad for Patel.

The breakup of the Indira Gandhi ads are as under:

Hindustan Times: 22-page main issue; 9 Indira Gandhi ads amounting to 4¼ broadsheet pages

The Times of India: 30-page issue; 13 ads amounting to 6¼ broadsheet pages

Indian Express: 22-page issue; 9 ads amounting to 4 broadsheet pages

Mail Today (compact): 36-page issue; 3 ads amounting to 2¾ compact pages

The Hindu: 24-page issue; 8 ads amounting to 4 broadsheet pages

The Pioneer: 16-page issue; 7 ads amounting to 3¼ broadsheet pages

The Statesman: 16-page issue; 4 ads amounting to 2 broadsheet pages

The Telegraph: 22-page issue; 5 ads amounting to 2½ broadsheet pages

***

The Economic Times: 26-page issue; 3 ads amounting to 1½ pages

Business Standard: 14-page issue; 2 ads amouning to 1 page

Financial Express: 20-page issue; 1 ad amounting to half a page

Mint (Berliner): 24-page issue; 0 ads

This computation is only for 12 English newspapers; many other English papers have been left, as indeed has the entire language media which are more numerous than the English ones, several times over.

Among the 13 advertisers wishing the dear departed leader happy birthday this year are the ministries of information and broadcasting, commer and industry, steel, women and child development, health and family welfare, human resources development, development of north east region, and social justice and empowerment.

The state governments advertising their love are those of Rajasthan, Delhi and Andhra Pradesh. Besides, most newspapers carry an advertisement inserted by the Congress party.

All told, so far, this year, tax payers money have been spent in buying 265 advertisements amounting to 132 published pages in the 12 newspapers.

Last year, on the 19th death anniversary of Rajiv Gandhi, the historian Ramachandra Guha wrote in an edit-page article in The Telegraph, Calcutta:

“A back-of-the-envelope calculation suggests that on May 21, 2010, perhaps Rs 60 or 70 crore were spent by the taxpayer — without his and her consent — on praising Rajiv Gandhi. Since the practice has been in place since 2005, the aggregate expenditure to date on this account is probably in excess of Rs 300 crore.”

Also read: Rajiv Gandhi death anniversary: 69 ads over 41 pages in 12 newspapers

Jawaharlal Nehru death anniversary: 24 ads over 11 pages

Rajiv Gandhi birthday: 108 ads across 48 pages

About these ads

3 Responses to “Indira: 64 ads, 32 pages vs Patel: 9 ads, 3 pages”

  1. Charu Kartikeya Says:

    kudos!big hand for regularly keeping track of this on all “great” anniversaries :)


  2. Today Indira Gandhi death anniversary… Indira had harm the country much more than whatever she did good. Indira would have not played minor vote bank politics, center High command domination for state leaderships (she didn’t want state leadership to grow and give her leadership challenge), this is the key reason of growing of regional parties restricted to their state only, which lead to the reduction of Nationalism heavily. Also, during her rule, corruption and money and muscle power in election started heavily.

    Today inspite of varieties of cultures and languages, India still remain united is due to one person that is Sardar Patel. He did some extraordinary tough job successfully by convincing various kingdoms of India by any means and made India united at that time. But, unfortunately due to bad luck of India, J&K charge was taken away from him and we are still suffering with this problem.
    So, let us pay tribute to SHRI SARDAR VALLABHBHAI PATEL on his 137th birth anniversary.

  3. dinipc Says:

    Congress sycophants getting exposed, day by day.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 7,905 other followers

%d bloggers like this: