Archive for November 12th, 2011

Ravi Dhariwal: Reader is king, reader is the CEO

12 November 2011

Ravi Dhariwal, the chief executive officer of The Times of India group, on why Indian newspapers still continue to be successful unlike in western markets.

“Coming from an FMCG background, fundamentally the first thing that I look at is, is it good for our consumers? Is it good for our advertisers and customers? The traditional publishing world was very different, it first thought of itself rather than the reader or the advertiser. That mindshift is extremely important.

“We exist because we have a reader; we exist because the guy who pays our bills is our advertiser. Therefore we need to be constantly attuned to them rather than just sitting in our ivory tower and saying, this is what we believe is important and this is what I am going to give to you.

“We [in ToI] are extremely fortunate to have editors who understand this and we have been able to make them understand this. They constantly talk to consumers and they are constantly in the market just to figure out what is really important, what is bubbling, what is good for our readers to know.

“To us the reader is the CEO, I am not the CEO.”

External reading: ‘Our paper isn’t for editors; it’s for readers’

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