The Times of India carries this front page advertisement in its Madras edition today, in response to The Hindu‘s video campaign which was a response to The Times‘ insinuation in an earlier TVC that the “Mount Road Mahavishnu ” put readers to sleep.
Also read: Good morning, it’s time to go back to bed









3 February 2012 at 4:13 pm
That was the beginning, now the readers are leaving too!
3 February 2012 at 5:03 pm
We know who the new Editor of The Hindu is — Siddharth Varadarajan. Who is the CEO who “cut his teeth at TOI”? The Hindu itself has made no announcement about a new CEO.
4 February 2012 at 3:58 pm
The CEO Is arun anant, he was the brand director at the economic times.
4 February 2012 at 8:53 pm
Wait till Monday..
5 February 2012 at 8:52 pm
What happens on Monday?
4 February 2012 at 11:30 pm
Everyone who worked at ToI and left, have learnt one thing: how NOT to run a paper.
5 February 2012 at 1:46 am
The Hindu Doesn’t need to respond to this one..TOI got its deserved attention …the minimal amount
5 February 2012 at 8:27 am
TOI (vineet jain) should realise that like regional parties ,there are somenewspapers which have a local taste and can never be replaced in chennai/kolkata/kerala/bangalore. So in this media ad campaign frenzy, the reader is having the last laugh and will decide who is ahead of the times. Sai
7 February 2012 at 10:11 pm
With Siddharth Varadarajan at helm, The Hindu has become more Islamist. The edit page and op-ed page articles for the last few days concern Indian Muslims or Islamic Countries. The Hindu is now India’s Islamic Newspaper, and not India’s National Newspaper
17 September 2012 at 7:56 pm
great newspaper………