Archive for September 3rd, 2012

Times, Telegraph and the Bengali paper wars

3 September 2012

A newspaper war is looming in Calcutta as The Times of India group prepares to launch a Bengali broadsheet, Ei Samay (literally, Times Now) ahead of the Puja season.

Market leader Ananda Bazaar Patrika (ABP) has announced the launch of the tabloid Ei bela (literally, this moment) to protect the mothership. Saturday’s Telegraph carries a jacket ad (above) of the new paper.

External reading: A price war brewing

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