‘Businessworld’ to go fortnightly from weekly

8 February 2013

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What goes around, comes around. Fourteen years after it went weekly, India’s second oldest business magazine, Businessworld from the Anand Bazaar Patrika group, is reverting to a fortnightly.

In a note to readers in the last issue of its weekly avatar, editor Prosenjit Datta explains why:

In 1999, when we had turned weekly, there was a very clear need to do so.

Twitter did not exist, and the Internet contained largely static content when it came to news. There was just one business news channel and it focused mostly on stocks. Most of the newspapers concentrated on news, and not analysis.

There was a great need for a business newsweekly…. a weekly publication that could analyse in detail the implications of the events taking place.

Over time though, the world changed and so did BW’s core content. As the Internet matured, and more dedicated business channels were born, they took over the primary role of disseminating news…. News became an increasingly small portion of what BW offered.

Now we are carrying those changes to the next logical step. We are stepping out of the news genre to focus entirely on issues, events and trends that will affect your business and the economy in the future.

Link via N.M. Upadhyay

Read the full note: Dear Readers

Also read: ‘Business journalists deserve credit for reforms’

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