A newspaper ad without SRK, MSD or AB

4 March 2013

lok satta ad

Brand ambassadors for media companies usually tend to be celebrities—a Shah Rukh Khan for Zee, a Mahinder Singh Dhoni for NDTV, an Amitabh Bachchan for The Times of India, etc—or faces of newsmakers.

In other words, usually upper class or upper caste.

Loksatta, the Marathi daily from the Indian Express group, bucks the trend with a print advertisement featuring the Dalit businessman Milind Kamble, with the punchline: “the preferred choice for every discerning Maharashtrian”.

Also read: Anybody here who’s Dalit and speaks English?

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 7,523 other followers

%d bloggers like this: