Arnab Goswami has done a fab job: Vineet Jain

10 December 2013
vineet

From left, Raj Nayak, Kapil Sibal, Vineet Jain, and Anurag Batra at the Impact person of the year event, in Bombay

Times group managing director Vineet Jain has been named person of the year by the industry journal Impact, from the exchange4media group.

In an accompanying interview, Jain junior answers a couple of key questions.

Talking to Ken Auletta of The New Yorker [last year], you said, “We are not in the newspaper business, we are in the advertising business… If you are editorially minded, you will make all the wrong decisions.” Do you think advertising carries the Times Group’s media products or content?

I wish to reiterate that we are in the advertising business and not in the business of selling news – and I’ll explain why. If we were in the business of selling news, then the cover price we charge readers should have made us profitable. Fact is, subscription price does not come even close to covering the cost of newsprint. As much as 90% of our revenues comes from advertising; effectively, therefore, our advertisers are cross-subsidizing our readers. Which is why I say advertising is at the core of our business model.

There is a whole debate about Arnab Goswami being a brand by himself, overpowering Times Now. Is that good or bad for the channel?

Times Now has dominant leadership now for over six years. Arnab Goswami has done an incredible job for Times Now, which has established itself as the ‘go-to-TV-channel’ for breaking news, big news and significant views. He is a courageous journalist and respected by viewers of Times Now. Further, the Times brand is what gives viewers the trust and belief in what he and his able team deliver 24 x7.

Photograph: courtesy The Times of India

Read the full interview: Vineet Jain

External reading: Why Uday Shankar should have won

Also read: An editor explains Arnab Goswami to an NRI

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2 Responses to “Arnab Goswami has done a fab job: Vineet Jain”

  1. sonali Says:

    Nothing very new… The TOI’s credo has been “aggregating audiences for the advertiser”….. By the way, there is an interesting new book, The TOI Story, published by HarperCollins. Wonder why the Indian media is completely silent about it. Balanced, independent and insightful.

  2. Indian Says:

    Arnab is a RSS spokesperson.
    Highly communal and Hence Times Now is RSS- Sangh voice.
    Shame on Saffron journalism.


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