Posts Tagged ‘D.N. Mukerjea’

Fortune India and Forbes India in numbers

27 September 2010

Much anticipated and much delayed, Fortune, the business magazine from the Time Inc stable, has finally made its India debut, in collaboration with Aveek Sarkar‘s Ananda Bazaar Patrika (ABP) group, 16 months after the launch of the Indian edition of Forbes in collaboration with Raghav Bahl‘s Network 18 group.

# Forbes India periodicity: fortnightly

Fortune India periodicity: monthly

# Forbes launch cover price: Rs 50 (raised to Rs 100)

Fortune launch cover price: Rs 100

# Forbes inaugural subscription price: Rs 950 (26 issues)

Fortune inaugural subscription price: Rs 800 (12 issues)

# Total pages in Forbes launch issue: 122

Total pages in Fortune launch issue: 192

# No. of names in Forbes launch issue masthead: 43

No. of names in Fortune launch issue masthead: 20

# No. of articles in Forbes launch issue: 30 (+ regulars)

No. of articles in Fortune launch issue: 25 (+ regulars)

# No. of ads in Forbes launch issue: 25

No. of ads in Fortune launch issue: 61

# No. of gatefold ads in Forbes launch issue: 0

No. of gatefold ads in Fortune launch issue: 2

# Forbes India: launched by Steve Forbes, editor-in-chief, Forbes

Fortune India: launched by B. Muthuraman of Tata Steel and Ravi Kant of Tata Motors

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# Forbes launch issue cover story: Lakshmi Mittal

Fortune launch issue cover story: India Inc’s international workforce

# Firang gyan in Forbes launch issue: Steve Forbes

Firang gyan in Fortune launch issue: Andy Serwer, managing editor, Fortune

# India peg in Forbes launch issue: Lakshmi Mittal, Vijay Mallya (UB), Tulsi Tanti (Suzlon)

India peg in Fortune launch issue: Jawaharlal Nehru article from 1942 Forbes, Naresh Trehan (Medanta), Pramit Jhaveri (Citibank India CEO)

# Forbes India shit-I-didn’t-know-that story: Suzlon’s wind energy plans become a nightmare, debts and losses are Mallya’s new companions

Fortune India shit-I-didn’t-kn0w-that story: Bill Gates‘ favourite teacher’s father was born in Bengal, Wal-Mart will soon have $500 billion in sales

# Forbes India Freudian slip: “Indians can’t work, Chinese can’t think”

Fortune India Freudian slip: Will Brazil overtake India?

# Forbes India editorial mission statement: “We will strive to convince you of a point of view with hard evidence, logic and clear reasoning. But at the same time, we will have an attitude, an edge, and strive to be conversaional like someone on a bar stool telling you a story. We’ll also be fun to read. Companies may be a shade dull—but their managers almost never are. That’s why we will tell our stories through people… It’s not just words alone. Our design—images, graphics, and illustrations—will work in tandem with our stories to create a contemporary business magazine.” (Indrajit Gupta, editor)

Fortune India editorial mission statement: “As we bring you the stories that matter from around the world, through meticulous reporage, deftly edited to ensure an effortless read, lavish pictures, and sophisticated design, we’ll always endeavour to make the magazine enjoyable. Indeed, to make you partners in the greatest journalistic assignment in history.” (D.N. Mukerjea, editor)

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