Posts Tagged ‘Ei Bela’

The new kid on the block announces an eclipse

25 September 2012

The front page of Ei Bela, the new Bengali tabloid launched by the Ananda Bazaar Patrika (ABP) group in Calcutta, as a “buffer” to counter the launch of a Bengali newspaper from The Times of India group, on the day Mamata Banerjee‘s Trinamool Congress walked out of the Congress-led UPA.

This is the second tabloid from the ABP group, after the now-defunct evening daily The Metropolitan under M.J. Akbar.

Also read: Times, Telegraph and the Bengali paper wars

Read our paper, get  Harley-Davidson free!

Buy our paper, get a Harley-Davidson: Free!

5 September 2012

It’s raining gifts in the Bengali newspaper wars. And gone is the age of free flasks, timepieces and tee-shirts to woo subscribers.

Ei Bela (the moment), the soon-to-be-launched tabloid from the Ananda Bazaar Patrika group (which also owns The Telegraph and ABP News) to counter The Times of India group’s morning broadsheet Ei Samay (Times Now), is rolling out Apple iPods, laptops, smartphones, iPod Touch, SUVs and—wait for it—Harley Davidson motorcycles.

Also read: Times, Telegraph and the Bengali paper wars

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