the news. the views. the juice.
India’s most-watched TV news show at 9 pm is, pinch yourself, DD News!
Hindustan Times reports in its gossip columns that News Night:
“the primetime news show [on DD News] between 9 pm and 10 pm topped the TAM ratings last week with 66% market share, four times the channel which comes next.”
Interesting, if true.
And if true, the numbers below, which also use TAM ratings, become interesting.
Also read: Lots of people watch Lok Sabha TV. Surprised?
It doesn’t look pretty when a free-to-air public service broadcaster gets into the TRP race.
Lok Sabha TV, the channel of the lower house of Parliament, has issued newspaper advertisements through the audio-visual publicity department (DAVP) of the government, of the viewership commanded by it in Delhi during the first week of March—when the results for the assembly elections to five States came out—and except for Times Now*, the news isn’t too good for the rest.
* Disclosures apply
Also read: Every channel is a winner in great poll race
