Posts Tagged ‘Manushi’

How Narendra Modi buys media through PR

19 July 2013
cover-story-in

The request for proposal (RFP) document of the Gujarat government that sets ‘targets’ for the PR firm that wins the contract to promote Narendra Modi’s image

In the latest issue of Open magazine, its deputy political editor Jatin Gandhi lays his hand on a “Request for Proposal” (RFP) document of the Gujarat government that shows how “almost every day, the Indian media—and sometimes the foreign media too—is tricked or influenced by Narendra Modi‘s public relations machinery”.

Exempli gratia: “Modi’s Rambo act, saves 15,000” (The Times of India, 23 June 2013) .

The RFP besides setting targets for the PR firm that bags the contract (see image, above) also lists what is expected of a PR firm if it bags the contract to manage the Gujarat chief minister’s image.

# The hired PR firm should ‘arrange for national and international media to visit Gujarat and attend various events organized by the different departments of the Government of Gujarat’.

# ‘The number of media personnel for any event shall be decided by the Commissionerate of information after deliberation on the scale of the event.’

# “It is the Firm’s responsibility to arrange for the visits of journalists to Gujarat, any other part of the country or abroad. The expenses for the same will be reimbursed by the Commissionerate of Information on the submission of actual bills.’

The story quotes sources as saying the state government has already borne the expenses of scores of journalists, paying for their flights, travel within Gujarat and stay on assorted occasions (and multiple visits in some cases).

“Senior journalists are usually assured of luncheon meetings with Modi, with seating plans drawn up to boost their egos. The current Indian PR agency (Mutual PR) has so far arranged meetings between Modi and a range of newspaper and magazine editors.

“Starting this year, the government also has a budget allocation for taking journalists abroad on Modi’s foreign visits….

“At the Vibrant Gujarat summit earlier this year, a list of 20 journalists was drawn for a luncheon meeting with Modi. On this list was Madhu Kishwar, editor of Manushi and a fellow at the Delhi-based Centre for Study of Developing Societies, who has turned from being a critic to an advocate of Modi.

“Internal communication accessed by Open shows that the agency was wooing Kishwar, something she firmly denies.

She says that she is writing a book on Modi: “I am going to include a chapter, I think, on the myth and reality of Modi’s PR. There is no PR. I have written angry letters to the CM’s office asking for information for which I have been waiting several weeks now. They are so overburdened.”

“With Kishwar claiming she is oblivious to the machinery at work, the Gujarat government nevertheless gave her special attention because she was seen as one of the lone voices emerging from the ‘the Left liberal space’ favourable to Modi’s policies with ‘captive column space available to her in The Hindu, DNA and Manushi…’

Read the full article: The Modi mythology

Also read: ReutersModi interview: ‘sensational tokenism’

‘Network 18′s multimedia Modi feast: a promo’

For cash-struck TV, Modi is cost-effective TRP

Modi‘s backers, media owners have converged’

Editors’ Guild on paid news, private treaties

23 December 2009

The following is the full text of the statement issued  by the Editors’ Guild of India on Wednesday, 23 December 2009, on the issue of “paid-for news”:

***

The Editors Guild of India is deeply shocked and seriously concerned at the increasing number of   reports detailing  the pernicious practice of publishing “paid news’” by some newspapers and television channels, especially during recent  elections.

The Guild, at its annual general meeting held on 22 December 2009 has strongly condemned this practice which whittles the foundations of Indian journalism and calls upon all editors in the country to desist from publishing  any form of advertisement which masquerade as news.

The Guild noted that it had always stood for publication of news which is in public interest; news which has been gathered due to the professional efforts of journalists; and news which is not influenced by malice, bias, favouritism or monetary influence.

The Guild recognises that news media in print and electronic form, has a genuine right to publish and broadcast advertisements on all issues, subject to the voluntary Advertising Standards Council code and the News Broadcasting Standards Code.

It is imperative that  news organisations have to clearly distinguish between news and advertisements with full and proper disclosure norms, so that no  reader and viewer is tricked by any subterfuge of advertisements published and broadcast in the same format, language and style of news.

It is disturbing that this “paid news” practice is also  being used by companies, organisations and individuals, apart from political parties.

The Guild  further deplores the practice of  “private treaties” where news organisations accept free equity in unlisted companies in lieu of promoting these companies through news  columns and television news programmes.  The news organisations should disclose their commercial and equity interests in such companies to the readers and viewers in a transparent manner.

The Guild decries the unsavoury and unacceptable practice of some political parties and candidates offering payment for “news packages” to news media and its representatives to  publish and telecast eulogising and misleading news reports on the political parties.

Both the media organisations and editors who indulge in it, and the customers who offer payment for such “paid news” are guilty of undermining the free and fair press, for which every citizen of India is entitled to.

Such irresponsible acts by a few media organisations and journalists is discrediting the entire media of the country, which has a glorious tradition of  safeguarding democratic rights and exposing all kinds of injustices and inequities.

Editors and journalists have been at the vanguard of the movement for creation of a just society, both during the days of colonial rule and Independent India. The ugly phenomenon of “paid news” will be a blot on the country’s democratic fabric.

The Guild calls upon publishers, editors and journalists of media organisations to unitedly fight this creeping menace of commercialisation and bartering of self respect of the media.  During the coming months, the Guild will join hands with other media organisations to sensitize the media and civil society, including political parties and the Election Commission, on the need to eliminate  this unacceptable practice.

The Guild will be shortly unveiling an initiative to encourage transparency  regarding “paid news” and “private treaties.”   We appeal to all stakeholders to join us in pushing for a clean, transparent media.

Rajdeep Sardesai, president of the guild, announced the formation of an ethics committee headed by T.N. Ninan,  editor in chief, Business Standard. The members are B G Varghese,  editor & columnist; Sumit Chakravartty, editor, Mainstream, and Madhu Kishwar, editor, Manushi.

***

Also read: Pyramid Saimira, Tatva & Times Private Treaties

Times Private Treaties gets a very public airing

SUCHETA DALAL: Forget the news, you can’t believe the ads either

Does he who pays the piper call the tune?

SALIL TRIPATHI: The first casualty of a cosy deal is credibility

Selling the soul? Or sustaining the business?

PAUL BECKETT: Indian media holding Indian democracy ransom

Does he who pays the piper call the tune?

PRATAP BHANU MEHTA: ‘Indian media in deeply murky ethical territory’

The scoreline: Different strokes for different folks

A package deal that’s well worth a second look

ADITYA NIGAM: ‘Editors, senior journalists must declare assets’

The brave last words of Prabhash Joshi

‘Only the weather section isn’t sold these days’

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