The relationship between Gujarat chief minister Narendra Damodardas Modi and the media, especially “English maedia” as he puts it, has followed two distinct trends over the last ten years.
The first trend was of unbridled distrust on either side. Modi had nothing but contempt for those who sought to buttonhole him on the ghastly incidents of 2002. He walked out of TV interviews or stared blankly at interviewers who reminded him of his role, if any. Ours was not to question.
The media, not surprisingly, responded with circumspection bordering on suspicion.
The second trend emerged in the run-up to the 2012 assembly elections in Gujarat, which Modi used as his launchpad, first to become the chairman of the BJP campaign committee and thereafter as the BJP’s self-proclaimed “prime ministerial candidate”. Suddenly, influential sections of the media were eating out of his hands.
International news agencies were getting soft-ball interviews, top journalists were asking if there was a middle-ground; media groups with corporate backing host tailor-made conferences; friendly newspapers were getting 16-page advertising supplements; “bureau chiefs” were finding stories that showed Modi’s detractors in poor light.
Why, the coverage of Modi seems to have been a key editorial driver in the recent change of guard at The Hindu, and—pinch yourself—Modi was launching an edition of Hindu Business Line.
The key player in the turnaround of the Modi-media relationship, however, has been television, which has unabashedly been used and turned into a soapbox for advertising the latest detergent from the land of Nirma that promises to wipe Indian democracy clean.
To the exclusion of all else.
As Modi—decidedly more macho, muscular, articulate and telegenic than the Congress’s Rahul Gandhi—drives his brandwagon around the country, most news TV channels have dropped any pretence of trying to stay non-partisan, covering every speech or parts of it, conducting opinion polls, setting up nightly contests, etc, as if the end of the world is nigh.
All this, of course, is before the Election Commission’s model code kicks in.
In the Indian Express, Shailaja Bajpai asks an important question: has the time has come to consider “equal coverage”—where all players, not just Modi and Rahul but even leaders of smaller parties get equal space and time—so that the field is not unduly distorted?
“Countries such as the United States try to follow the idea of equal coverage especially in the run-up to an election — and especially after a politician is declared as the official candidate, as Modi has been.
“Recently, the Republicans threatened that TV channels, NBC and CNN, would not be allowed to telecast the party’s next presidential debates because NBC had planned a TV series and CNN a documentary about Democrat Hillary Clinton.
“Indian news channels don’t let minor matters like equality trouble them. They’re obsessed with the man, to the point that Modi-fixation has become a clinical condition which may soon require treatment.”
Read the full story: The chosen one
Photograph: courtesy NewsX
Also read: Is Modi media biased against Rahul Gandhi?
How Narendra Modi buys media through PR
‘Modi‘s backers and media owners have converged’
‘Network18′s multimedia Modi feast, a promo’
For cash-struck TV, Modi is effective TRP