Posts Tagged ‘Raksha Kumar’

How to launch a TV channel at half the cost

17 May 2012

On the New York Times site India Ink, Raksha Kumar writes on how the Kannada news channel Public TV got launched:

“I got these lights for just 40 rupees each (76 U.S. cents) when Wipro closed one of its branches in Bangalore,” said H.R. Ranganath, chairman and managing director, pointing at the ceiling.

“These cubicles, which my reporters and editors use, were bought from a shut-down office of Kingfisher,’’ he added, while doors were purchased from a Siemens branch that closed….

“We bought the cameras we use for 200,000 rupees each,” said Shashi Deshpande, facilities manager at Public TV. “Each of them would have cost us one million or more if purchased new….

“According to Mr Ranganath, the cost of starting up a regional television news channel in Karnataka is anywhere from 45 to 50 crores, or 450 million to 500 million rupees ($8.5 million to $9.4 million). He figured that if he could cut capital and operational costs at least in half, then he would be able to build a network without any outside financial help.”

Photograph: courtesy The New York Times

Also read: Editor declares assets, liabilities on live TV

Is there room for another Kannada news channel?

This is your chief minister and here is the news

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