Posts Tagged ‘RPG’

Is India ready for a New Yorker style magazine?

28 May 2008

Indian newspapers, television, magazines all seem to have unanimously decided that the attention span of the time-strapped reader and viewer has shrunk so much that stories should end before they begin.

So, is there place for long-form journalism, where every reporter and writer is potentially a short story writer, which Robert Benchley described magnificently in a 1925 New Yorker essay: “Up the dark stairs in a shabby house plodded a bent, weary figure”?

Yes, says Sandipan Deb, the editorial head of the newly launched magazine division of the Rs 14,000 crore RPG group which aims to bring out six magazines by 2010. The first one is due out in October this year, and Deb gives Mint a snapshot of what the flagship is going to look like:

“It’ll be a cross between the Time magazine and The New Yorker. The brief is to bring out a weekly free-thinking magazine. Our target audience is the discerning reader, who is well travelled and well-read, who enjoys reading the best global publications, and has the time and taste for good reading.”

Read the full interview here: ‘There are no second chances in publication’

Photograph: courtesy Mint

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