Posts Tagged ‘Tata Nano’

Lucky with 13, will ‘Dalda’ get lucky at 96?

30 July 2009

homai

She is India’s first woman photojournalist. In the 1940s and ’50s, her sari-clad figure is said to have been a familiar figure in Delhi, bicycling from assignment to assignment. She was paid one rupee (2 cents) for each of her first eight pictures published in The Bombay Chronicle in 1938.

Today, Homai Vyarawalla is 96 years of age. She was born in 1913. She met husband-to-be Maneckshaw when she was 13. Her first car’s licence plate was “DLD 13″. She sold her 1955 Fiat, her partner for 55 years, two months ago to lay her hands on the world’s cheapest car, the Tata Nano.

Tata Motors put her name on a priority list for the delivery of the car. Central Bank of India sent its clerk to collect the deposit amount of Rs 95,000. The first Tata Nano was delivered to a customer on July 17.

Ms Vyarawalla, who lives in Baroda, waits in eager anticipation:

“I stay alone and do everything on my own. I get things for myself from the market, and it is easier when you have a car. It is good on the company’s part which realised my urgency and came forward to offer it.”

Ms Vyarawalla still takes a few pictures, but as she said in a 2006 interview:

“I am busy getting old. Though I like to take general photographs of streets and common people, I am not into political photography in a milieu where dignity and discipline are no longer a virtue.”

Photograph: Homai Vyarawalla poses with her Speed Graphic Pacemaker Quarter Plate camera (courtesy Frontline)

Also read: The launch that showcased a thousand slips

Which paper or TV station will do this story first?

Which paper or TV station will do this story first?

24 March 2009

After the hype of the launch of the Tata Nano yesterday, the reality check today.

***

SHOBHA SARADA VISWANATHAN, in New Delhi, forwards a copy of an advertisement (above) taken out by Greenpeace in the Financial Times, London, and the International Herald Tribune, Paris, to draw the attention of the chairman of Ratan Tata, to the damage being caused to endangered Olive Ridley turtles by the Tatas’ construction of a port in Dhamra in Orissa’s Bhadrak district, in a joint venture with Larsen & Toubro.

Do Indian newspapers, which have all run full-page ads of the launch of the Nano today, have it in them to carry the Greenpeace advertisement? Will Indian TV channels run the YouTube film (below) that Greenpeace has put out? Will there be followups in newspapers, magazines and TV stations?

Or, in the wake of the Nano, is it a no-no because, well, the Tatas might sue or pull out the ads?

***

Below is the full text of the FT-IHT advertisement:

Dear Mr Ratan Tata

The Nano is the realisation of a dream you have dreamed along with millions of other Indians. While the Nano is certainly something you’d like to be remembered for, your port in Dhamra could undo all that the Tatas have stood for and built their reputation on.

For two years in a row, ever since dredging began in Dhamra, there has been no mass-nesting of endangered Olive Ridley turtles in the area. If they disappear, it will be forever. And that’s why Greenpeace believes that the port must stop now.

98% of your own customers polled recently also think the port should stop now. Over 100,000 customers have already emailed, called and faxed you, asking that the port should stop now. And over 200 respected scientists—25 of them from IUCN’s Marine Turtle Specialist Group—say the port must stop now. But construction continues day and night, threatening to bring an already endangered species closer to extinction.

Mr Tata, we call upon you to uphold the legacy that your company has built painstakingly over 100 years. Place the planet at par with profits, because there are some things that money just can’t buy back.

Greenpeace

www.greenpeace.org/turtles

***

Also read: Tatas refuse to stop dredging

Join the Facebook group: Greenpeace India

Follow

Get every new post delivered to your Inbox.

Join 7,697 other followers

%d bloggers like this: