Posts Tagged ‘The Crest Edition’

Will M.J. Akbar recreate The Telegraph magic?

2 February 2010

New Delhi has a new Sunday paper, The Sunday Guardian, edited by the veteran editor, author and columnist M.J. Akbar. The 40-page weekly, priced at Rs 3, hit the stands on 31 January with the renowned lawyer Ram Jethmalani as chairman of the board of MJP Media Pvt Ltd.

This is the second weekend paper to be launched in recent weeks after the Crest edition of The Times of India, which is priced at Rs 6 and is published on Saturdays.

The 20-page main section of The Sunday Guardian has one page of city news, two pages of [covert] investigations, three pages of national news, one page of the week in review, a two-page picture essay, four pages of comment and analyses, two pages of business, one page of south Asia, one page of world news,  and one page of offbeat news.

The masthead of the 20-page supplement, Guardian20, is larger than the main masthead. The design, layout and mix of both the main paper and the supplement remind the reader of The Asian Age, the paper Akbar launched after leaving The Telegraph; some of the typography and notches have shades of The Guardian, London.

“Delhi has never had a newspaper created specifially for Sunday,” claims the inaugural editorial, forgetting the existence of The Sunday Mail (which had Sunil Sethi, Coomi Kapoor, et al on the staff) and the Delhi edition of The Sunday Observer of Vinod Mehta more than 15 years ago.

“Creating a newspaper is tricky. The Indian reader is both savvy and demanding. As the tightrope walker says, balane is essential. Sunday is a day of repose and reflection, with time to delve into matters missed in the mad rush of the six working days. Our first rule was simple: a newspaper is news printed on apper. But the horizon of news cannot be limited to the familiar, and must stretch concerns of governance, social change, business to the exciting aesthetic of the unqiue visual and many-coloured kaleidoscope of life outside politics. Lesire is too precious to be downgraded into frivolous.”

Also read: ‘Never let your head stoop as a journalist’

Editor charges prime minister of sabotage

‘Media can’t be in a state of perpetual war’

When a newspaper is not a free supplement

11 January 2010

A front-page notice appearing on page one of the latest issue of the 32-page Crest edition of The Times of India in New Delhi.

Also read: Old wine is very old wine in a new bottle

A week is a long time for a 40-page daily

A week is a long time for a 40-page daily

3 October 2009

The second issue of the Crest edition of The Times of India is out today, and there are some small signs visible. The number of pages is down from 40 to 36, and there are some minor changes in the menu of the paper. On the left is this week’s menu, on the right is the first issue’s.

Also read: Old wine in a very old bottle is still old wine

Anant Rangaswami: A look at ToI’s Crest

Old wine in very old bottle is still old wine

26 September 2009

toi

SHARANYA KANVILKAR writes from Bombay: The Times of India has unveiled its ‘Crest Edition‘ in Bombay and Delhi with a 40-page offering at an “introductory price” of Rs 6 per copy. (The ‘Crest Edition‘ branding is embedded below the masthead in italics.)

“Why another newspaper or magazine, you may well ask. Don’t we already have enough? To begin with, Crest isn’t really a new paper or magazine. It is The Times of India unbound, with narrative pieces that sparkle with rich reporting, great perspective and Aha! moments. We will leverage TOI’s unequalled network of correspondents, analysts, writers and editors to anticipate the changes bubbling below the surface of society as well as enhance our understanding of the world around us. Crest is for the curious mind; it hopes to be every intelligent reader’s guide to politics and policy, art and culture, environment and education, and more,” writes The Times of India‘s editorial director Jaideep Bose in an introductory edit.

The new paper’s menu, self-explanatory, is as under:

menu

The colour theme is: aquamarine with promise of ‘seas unsailed and shores unhailed’.

“Aquamarine is the colour of adventure, surprise and delight. It stimulates, it excites, and it’s cool. It invokes sky, ocean and earth.”

***

All things considered, Crest, coming from the house of the world’s largest English newspaper, breaks no fresh ground and is in fact reminiscent of the Sunday edition of The Indian Express in its design and stories.

Nothing about the new paper—the price (double the regular Times‘ Saturday cover price of Rs 3), the quality of the newsprint (standard), the choice or display of stories—suggests “premium”, “lofty” or “high road”, terms used by Times in promoting its newest baby.

In fact, the tiny masthead of the new Crest edition suggests that Times, which burnt its hands with its earlier premium offerings in Bombay—The Independent and The Metropolis in Bombay—is playing it extra-safe in an uncertain advertising scenario and in markets where the perception is growing that ToI is feeling the heat from a variety of sources, including the competition, for keeping reader interest subservient to the advertiser’s.

The registration number and issue date of the Crest edition is that of the regular paper and the editors are the same as that of the regular Saturday paper (Derrick B D’Sa in Bombay market and Vikas Singh in Delhi market), suggesting that Crest far from being a new paper is just a new, souped-up edition of the old one, issued in the hope that the daily reader will graduate to the new edition over the weekend and help The Times bottomline floundering in the face of the paper’s private treaties and other misadventures.

In earlier days, newspapers had the dak (postal) edition, which was printed earlier than the City edition and mailed to faraway centres or transported over long distances by road and rail.

The Crest edition is a similar venture but legal experts in the print industry might like to look at a juicy question:

Can a newspaper with the same title, same registration number, same volume number, same issue number, and same editor be sold at different cover prices in the same City on the same day?

The RNI number for the main edition of The Times of India in Bombay on Saturday is 1547/57.

The RNI number for the Crest edition launched on Saturday is 1547/57. The volume number (CLXXII) is the same for the main edition and the Crest edition, and the issue number (227) is the same too.

So, has the Times taken a legally questionable step in publishing and selling a different edition of the paper at a different cover price?

Also read: A lofty title takes the high road at premium price

Readers take rest. Premium readers take Crest

A lofty title takes the high road at premium price

25 September 2009

The Times of India has officially announced the name of its new, “premium”, weekend paper launching on Saturday, September 26. It is called “The Crest Edition” and will have 40 pages.

An announcement on the front page of the paper today says that like its “lofty title”, the Crest Edition will take the high road on everything from politics and business to literature, sport, culture and science.

“Crest’s got the heft but suits the hammock too.”

Half-page ads of the new paper appear on page 2 of the paper in Bombay and Delhi. (Click on the frame to get a larger, more reader-friendly view.)

Also read: Readers take rest. Premium readers take Crest

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