There is advice—and then there is advice—on what newspapers should be. Much of this is predicated on doomsday theories that do not hold much relevance in the Indian context. Nevertheless, Alan Jacobson‘s thumbrule for transformation is apt and precise:
“Products need not be perfect. They just need to be good enough and slightly better than alternatives.”
It’s a piece of advice we could usefully employ for the next story we do, the next picture we shoot, the next package we commission. Because, a newspaper is just a work in progress. We are not—cannot, should not be—trying to get in the last word on the subject.
Just a slightly better word will do most times.