Daily Archives: 15 March 2007

It’s official: men will be always be boys

A new eyetracking study by one of the world’s best-known usability experts, Jakob Neilsen, has come up with an interesting result: when they look at pictures, the eyes of men gravitate towards the areas of private anatomy—not just of women, but of men and animals as well.

Although both men and women look at the image of baseballer George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.

This image of George Brett was part of a larger page with his biographical information. All users tested looked the image, but there was a distinct difference in focus between men and women.

Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.

Read the full story here: Eyetracking points the way to effective news article design

MUST READ: How eyetracking is done


‘Development is doing, not just knowing’

NAGESH HEGDE alerts us to an interaction with Gerson da Cunha being organised by Communication for Development and Learning, Bangalore, on Friday, March 16. The occasion is CDL’s completion of ten years in development communication. Da Cunha will speak on “Development is doing, not just knowing.” Prof Ashoke Chatterjee, former director, National Institute of Design,  Ahmedabad, will preside. The venue is the Bangalore International Centre at the Tata Energy Research Institute (TERI) campus in Indiranagar. The time: 6 pm.

Is the future online for frustrated journalists?

For print journalists frustrated by the machinations of mercenary managements, and fearful of the rising costs of producing an independent newspaper, Brisbane’s newest publication shows that there may be a way of breaking existing monopolies and reaching the reader without crawling on all fours.

Read the full story here: Brisbane’s newest newspaper goes online