Daily Archives: 23 April 2007

The base-five calendars of our magazines

Magazines, and increasingly newspapers too, love producing thick, fat anniversary issues with the “Best of” stamp on them. But does the reader care for such “shamelss self-regard”, asks Jack Shafer.

Publishers love the self-valentines because they make the anniversary issue a “destination” for advertisers—much easier to sell than the crap that’s published the rest of the year. Editors love the “looking back on our rich history”-quality of milestone mags because nobody can say no to onanism.

Read the full article here: Auto-editorial stimulation