‘A newspaper isn’t just about news, supplements’

Peter Wright, editor, Mail on Sunday:

“Any editor who believes he can sell his newspaper entirely on news and that magazines, supplements, promotions and yes, CDs and DVDs, are simply embarrassments imposed on them by commercial management is not going to succeed.

“Any editor who wants his paper still to be here in 2020 needs to be constantly thinking about what he can add to his newspaper and what he can put into his polybag (plastic wrap) that will make his newspaper better value to the reader.

“When the history of newspapers is written, it may well be that the greatest innovation of our generation is the humble polybag. Newspapers are no longer mere news services but “cultural packages … put together by a remarkable collection of people with fingers on the pulse.”

Link via Editors’ Weblog

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