On Wired, Sonia Zjawinski writes of how Ruth Kedar came up with what has now become one of the world’s most easily recognised logos.
Kedar met Google co-founders Sergey Brin and Larry Page through a mutual friend nine years ago at Stanford University, where she was an assistant professor. Page and Brin, who were having trouble coming up with a logo for their soon-to-launch search engine, asked Kedar to come up with some prototypes.
“I had no idea at the time that Google would become as ubiquitous as it is today, or that their success would be of such magnitude,” Kedar says.
View all the designs here: How Google got its colourful logo
Link courtesy Krishnakumar P